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Is Your Retail Website Actually Working?

A practical checklist to help retail, boutique, and consignment store owners understand what’s helping and what’s holding them back.

Instant PDF

Retail specific

15 minute audit

5 core areas

Foundation, merchandising, trust, growth, visibility.

1 clear next step

Know whether you need fixes or a full rebuild.

Why This Checklist Exists

Many retail websites look polished but struggle to convert. That doesn’t mean you need a full redesign. It means you need clarity.

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Spot hidden issues

Find the quiet friction that makes shoppers hesitate.

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Understand what matters most

Focus on the fixes that move conversion, not cosmetic tweaks.

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Prioritize improvements with confidence

Know what to fix first, based on real retail behavior.

No jargon. No generic ecommerce advice. Just retail specific insight.

✔ Consignment stores

✔ Boutique retailers

✔ Resale and specialty shops

✔ Shopify store owners with a physical location

If your inventory changes quickly and trust matters, this checklist was built for you.

Whether your website supports how retail actually works.

Where small changes can make a big difference.

If your site is ready to grow with your business.

Download the Retail Shopify Readiness Checklist and take the guesswork out of your website.

Built by VC Creative Studio for consignment and boutique retail brands.